“Comments”: Buyers have come up with a new tax on fear

Sea 16 2012 published c earnings

Weekly “Comments”. MPs propose surcharge save people's health. Now, instead of "overexposed" GMOs will save the useless gluten.

Deputies have planned a new "crusade" for the health of their constituents. For the previous scenario is taken "war" with officials of genetically modified organisms, When all the food (and even toilet paper) We received the mandatory labeling of "GMO free". Now, manufacturers and importers of food deputies intend to make the drawing on the label an additional marking: "Gluten-free" (gluten-free) or 'very low gluten' (very low gluten).

The amendments to Article 38 the law "On safety and quality of food products", adopted on first reading by deputies and taken as a basis (bill №8493) It proposed to apply the mandatory labeling of the absence of gluten on the packaging for absolutely all products. Even those, which are not products of processing cereals and gluten can not contain, by definition,. In spite of this, Russian lawmakers are willing to automatically translate all the products in the category of gluten-free.

According to observations of the chief of department of Food Hygiene and Safety Center for Radiation Medicine Academy of Medical Sciences of food Ignat Matasorova, mnogie users, Leading a healthy lifestyle, preferring to buy just such a meal, in fact, do not even know, what caught on the hook for marketers. Terrible word scares advance especially conscious of the buyers. Although in reality gluten - it is also, as gluten (basic protein cereal).

It can actually be dangerous, but only for those people, that patients with hereditary autoimmune disorder celiac disease (glyutyenovaya entyeropatiya). but Patients with this diagnosis in Ukraine according to official data, there are a little more than half a thousand people. Diabetics in our country a thousand times more, but the inscriptions "sugar-free" products on the usual can not see. They are present only on products for special purposes. Chosen way to the nation's health care against this background looks a bit strange. Besides, who will be responsible for compliance with the new label gluten-free really is not yet clear.

According to the chief specialist of the association "Ukrkondprom" Jeanne Nemchenko, in the current version of the bill contained the actual error in the record - instead 20 mg per kilogram contains norm 20 mg 100 d.

In addition to changing the marking labels, glyutenomaniya entail additional studies in accredited laboratories and product registration in the Ministry of Health Formulation. As well, as it is happening now with commodities for diabetics. "Production and labeling of food products for special purposes controls the Ministry of Health. This is his competence ", – says Jeanne Nemchenko.

In, that innovation can cause significant material damage to the entire food industry, experts have no doubt. A similar situation has already occurred with the changes in the technical regulations on the labeling of food products. After the "improvement" of its rules of foodstuffs producers were given only nine months to adapt.

"In the world and in Europe in particular to replace the labels (when you change labeling rules) The manufacturer provides a transition period of two to three years ", – says Jeanne Nemchenko. what, however, is justified. Custom labels and packaging for food products has its own characteristics. In order to minimize the costs of the company bought a huge print runs of labels and packages immediately for the year ahead. Due to the large shaft so it leaves much cheaper, than each time to print labels in small batches.

These labels are stamped end labeling for consumers, and then change it just completely reprint the entire edition. Their additional costs producers are ready, of course, to pass on to consumers wallets. Complete replacement of the package is fully capable to lead to a new round of food prices. The companies have already calculated: such inscriptions on each consignment, backed up by specific laboratory tests, will cost at least an additional 700-900 UAH.

Jeanne says Nemchenko, that overseas gluten-free products are several times more expensive than usual, because their production requires compliance with specific, more stringent conditions. As well, such as, organic food. Overseas factories, which make products "gluten-free" stand separately from other industries. The lack of such components of the process against the background of a pronounced desire to redirect cash flows producers towards controlling bodies and laboratories of the real guarantee to the consumer does not. experts believe, it is not information, and profanity for all patients. EXAMPLE GMO proof: "Ukrmetrteststandart" shows each year 5-7% products with genetically modified organisms, despite the appearance of the marking "GMO free".

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