According to a survey of British confectionery market 2012 year – new report, published by analytical company «Key Note», UK market of flour confectionery products rose 7,5%, to 5.41mlrd. pounds (£) c 2011 year. In the British confectionery industry, chocolate confectionery sector is estimated to be 4 billion. pounds sterling after rising 7,2% during a year, and the value of the sector of sugar confectionery rose 8,5% to 1.41mlrd. pounds . «Key Note» attributes the success of the industry by various factors, but the growth in consumer demand for sweets in packages large format plays, According to analysts, dominated.
In order to combat the recession, as well as trying to save money, consumers increasingly prefer to stay at home in the evening, where they can relax or simply to receive guests. Confectionery products have become an integral part of such a pastime. But there is a chocolate alone - it is indecent. Therefore, in the UK there is growth in demand for sweets in large packages, which allow you to share these sweets with friends and family. In 2011 the year was marked surge in the popularity of sweets in packages of a similar format, and this trend will continue in the 2012 year, tk. crisis continues, assuring analysts. Instead of developing new products, confectionery manufacturers introduce diversity into the existing range of formats and packages themselves sweets, which are perfect for sharing.
We can say with confidence, that the British public loves pastries. In June 2011 of the year, Statistical Service «TGI» conducted a survey on behalf of the «Key Note», who showed, what 88,6% respondents, ate chocolate bars and other chocolate products, with the exception of boxed chocolates, during 12 months, preceding the survey. This phenomenon has naturally contributed, to some extent, the success of the confectionery industry. However, confectionery market is very busy, and even despite the high demand, manufacturers should approach the issue of developing new products creatively, to make their products attractive and make them stand out among peers on the shelves. Dynamic and interactive marketing campaigns are now very popular among the confectionery industry in the UK. Internet and smart phones have opened a new channel, through which the confectionery manufacturers can build a relationship with consumers, using a variety of mechanisms, from fun games and competitions to the online voting. In branch, where the production of innovative products is rather limited, such campaigns are a catalyst for moving forward, since they contribute to the dynamism and energy industry.
The pace of growth in sales of sugar confectionery in the 2011 It was higher in the UK, than the growth rate of sales of chocolate products, because of consumer perception. Many consumers believe, These products are more healthy for this sweets. While more and more people prefer healthy food and, respectively, It requires the same qualities of confectionery, Analysts «Key Note» is not considered, which is the dominant trend in the UK confectionery market. When consumers buy confectionery, most of all they want to pamper yourself, and not be concerned about the amount of fat in the candy or chocolate bar. As a result,, UK confectionery manufacturers decided to produce pastries with dark chocolate, which does not contain artificial colors, flavorings and preservatives, or with ingredients as part of the Fair Trade program.
Despite the high demand and sales, 2011 year was not a "cakewalk" for the British confectionery manufacturer. Sugar prices soared, reducing the profit of manufacturers. Number of innovative products was small, meaning, that manufacturers must develop new ways of "conservation of energy" in the industry. The negative reputation of the confectionery industry, as a cause of increasing obesity in the UK, podbavit discomfort.
However, «Key Note» concludes, what 2012 year will be a good year for the industry. Production of new formats, interactive campaigns and packaging with price label will make a major contribution to this growth. Besides, UK confectionery manufacturers will rely on the many significant events, which this year takes place in the country, including the Olympic Games. for 2012 year and based on current market conditions, Key Note expects, that the confectionery market growth in the UK will be slower, than a year ago, but to 2016 will reach 6.mlrd. pounds.
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