The demand for "personalized" confectionery gave impetus to the emergence of new trends in the confectionery market, which confectionery companies should pay attention to in the very near future, According to analyst firm Datamonitor.
Still, According to analysts, innovative products and new items of confectionery markets rarely take into account the trend is gaining momentum. but, experts stress. What innovative confectionery manufacturing processes can become that necessary foundation, which will help companies to begin confectionery production, focused on specific customer. Given its taste preferences, requirements, desires or even age and gender. In a report, presented by analysts Datamonitor, The key trends in the global chocolate roar and main features, that provide these trends producers of confectionery products. These opportunities are allocated in the four main areas of confectionery industry: components and ingredients production, taste new items, product positioning, packaging, merchandising and marketing.
One of the main expert advice was the recommendation to produce innovative products with unusual flavor combinations, that would "boggle the imagination of the consumer".
In addition to the trend towards "personalized" products, in the confectionery market is increasingly heard the question about the origin of the raw material for chocolate production. This aspect should also pay greater attention to, because thanks to him, the manufacturing company can not only strengthen its position in the market and to ensure consumers quality products, but also to win consumer confidence, which is important in an increasingly competitive. Datamonitor analysts also emphasize the, that manufacturers need to focus on the production of functional confectionery and chocolate as the promotion of a product for a healthy diet. It is necessary to apply a scientific approach, to overcome skepticism, with which many consumers are functional chocolate products. Besides. It is necessary to clearly and simply explain to consumers the benefits of a particular product, and not "burden" packaging label strange and unknown ingredients, who may encounter a lack of understanding on the part of consumers.
No less important is the problem of waste disposal confectionary, in particular, wrappers of confectionery products, it becomes a real problem in the holiday period, When you buy a large number of seasonal and holiday sweets. As for marketing, the Datamonitor says, that fruits and vegetables are "star" ingredient in confectionery products in the near future, as associated with a healthy lifestyle, and the use of these products has not been canceled. Confectionery company should also be given greater opportunities to promote products on the Internet, and to develop interactive packaging for its products, with the help of which users can not only learn more about the product being purchased, but also keep in touch with the manufacturer.
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