In March 2012 year consulting company Intesco Research Group has completed a comprehensive analysis of sugary confectionery segment of the Russian market. The study "The Russian market of sugar confectionery - 2012" showed, that the market volume of sugar confectionery increased in real terms by 4% and predicted further growth.
The market is dominated by domestic manufacturer. The share of imports is slightly Bole 20%. This is mainly caramel and chocolate products. An important trend in the market is the increase in the proportion of premium products. Cheap brands are gradually yielding its positions. Many domestic companies offer the market better and more expensive brands.
Among the regions, the leader in sales of confectionery became g. Moscow, Moscow region, d. St. Petersburg, Samara and Sverdlovsk region. Mr. Destiny. Moscow structure implementation confectionery exceeds 18%, Moscow region - more 6%. share g. St. Petersburg and Samara Region were 4,3% and 3,9% , slightly smaller proportion of sales volume accounted for the Sverdlovsk region.
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