WITH 28 January to 31 January in the city of Cologne, Germany held the exhibition of sweets and snacks ISM Cologne.
years is the most important an event for confectionary industry specialists and the largest international exhibition in confectionery and snack industry in the world 50 years is the most important an event for confectionary industry specialists and the largest international exhibition in confectionery and snack industry in the world.
Muesli. Among the new topics - sweet snacks, meat and fish snacks, fruit and vegetable snacks, Muesli, copper, Jemmy, tea, GIZ, sweets, biscuit ware, desserts etc.
With the support of the German Society international cooperation (GIZ) presented their products at the national joint stand of the ISM exhibition, including, members of the "Ukrkondprom" Association, which make confectionery and snacks, presented their products at the national joint stand of the ISM exhibition.
PJSC "Dniprovsky Combine of Food Concentrates": starting with the classic corn sticks (PJSC "Dniprovsky Combine of Food Concentrates"), "Dominic Co" LLC ( LLC "Invert"), chocolate bars (JSC "Zhytomyr Lasoshchi"), Biscuits "Jaffa" (LLC "Solodka Dolyna") and sandwich cookies ("Dominic Co" LLC); TOV "Prime Sneck": gluten and lactose free cookies (PP "Let's Be Healthy", TM "Smakuli"), handmade chocolate products from cherub (LLC "Leopol"), Transcarpathian pastila ("OGO FOOD" LLC), cheese snacks (TOV "Prime Sneck") POP» (TM "LOL&POP»).
Representatives of national companies at the stand, they also got acquainted with the innovations and trends in confectionery and snack industries, and conducted over hundreds of negotiations with potential internationals buyers, suppliers of raw materials and ingredients, who visited ISM exhibition.
After returning to Ukraine, the participants of the national stand shared their impressions, including, export manager "Invert" LLC Olena Klish said: "This exhibition gave us another opportunity show Europe ,that Ukrainian companies follow global trends in in the field of confectionery products and can adequately represent Ukraine in this field sphere New acquaintances, new ideas, new inspiration…. It's all that, why we visited this exhibition!».
In turn, Lyudmila Sidenko, JSC director "Zhytomyr delicacies", thanked GIZ for the opportunity to present company at the ISM exhibition, and for helping and providing everything necessary for conducting meetings with potential and existing ones partners in comfortable conditions and a warm atmosphere.
The representatives of PrJSC "Dniprovsky Combine of Food Concentrates" were not left behind.: "We were happy to present our products to European store chains and food distributors: confectionery (tubes, candy bars, pillows, waffles), corn sticks, salty snacks, cereals, instant soups, breadcrumbs, coffee, coffee drinks, cocoa, jelly. Expanding opportunities for cooperation is an important aspect of our company's development strategy," said Oleksandr Kryvolap, director of the sales department.
Also, the director of the PP "Let's be healthy" shared her impressions of the ISM exhibition (TM "Smakuli") Ruslana Rymarska: "Our company took part in such a large-scale exhibition for the first time. Preparation for the exhibition was very effective, which included educational webinars, processing materials on the IPD platform and performing homework on the formation of a price and unique sales offer, as well as company presentations. An important successful element of training was the work of consultants, who organized b2b meetings. During the exhibition, we received many favorable comments about our products from visitors to the stand, and spent 13 pre-planned b2b meetings. We are grateful to the Association and personally to Oleksandr Baldynyuk for creating such an opportunity for our company.".
